Honesty above all

Arne-Per, our VP of Sales, just forwarded to me a blog entry by Seth Godin describing a horrific experience receiving a telemarketing call from a woman trying to insist she was really calling from a local organization, even though he knew better.

Really, it all comes down to honesty and having the courage to be truthful...and requiring your prospecting staff to do the same. The standing rule for our calling staff is, if someone asks you where you are calling from, don't hesitate to give them our firm's name and the direct line to the president (me!).

And the biggest surprise which has come from this? About twice a month, a prospect starts questioning one of our callers and pushing them for information about our telemarketing firm...because they want to know how to hire us!